The name of the advertised product / brand / service, slogan, logo, brand book. Tell us about your organization, its industry and field of activity.
the target audience
Who should work video? Describe a typical representative. Target audience in standard terminology (return, gender)
product advantages, services
List the main competitive advantages of your product, its strengths (the more the better)
the main idea of the script
Describe your idea of the movie script
What emotions should an image clip cause? What should encourage?
What attributes of your product should not be used during development? Which associations with your product should be avoided?
Expected roller timing
Give 2-3 examples of videos that you like.
And who do not like
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